Thoughts on digital strategy, AI, web transformation, and leadership.
AEO can move in two to ten weeks; GEO usually needs one to three months of off-site credibility work. Here is how to read the timeline before you walk into the leadership meeting.
Read more →If you've been working in web for any length of time, you know the cycle — massive redesign, brief honeymoon, then quiet rot until the next RFP. What we need isn't another digital monument. It's a reusable foundation you can adapt or replace without starting from zero every time.
Read more →In nearly every meeting I get the same question: why invest in large-scale CMSes when you can build a website yourself in seconds? It's a fair question. And to be honest? You probably shouldn't in most cases — but the real question isn't speed, it's scale.
Read more →It may be ironic for someone who's built websites for longer than I'd like to admit online to say the web as we know it is changing. But I never got into web for the love of websites alone.
Read more →If AEO caught you off guard, you're not alone. Here's what I've learned about adapting to AI-powered search — and how to get ahead of it.
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